Keyword Placement- How to Use it Correctly

By Tom Denton

Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.

Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.

Consider keyword density

In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content.  So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.

Content should sound natural

Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.

How much is too much?

But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.

When is keyword placement most effective?

Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.

That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.

Tom Denton invites you to check out seo-ninja.net – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.

Online Success Depends On Selecting The Right SEO Firm

SEO

The competition in every field of online marketing has become tougher - thanks to the mushroom growth of websites, crossing one billion already. In this rat-race, how your website can bring forth desired results, unless it is popularized by ethical, meaningful and technology-upgraded Search Engine Optimization efforts?

Talking of SEO techniques and tactics, you must understand that these are frequently changing phenomena. In line with the Algorithm Updates (priority of picking and projecting websites by Search Engine crawlers) the SEO tactics have changed vastly, over the recent years. More clearly, the SEO strategies adopted even by a Top SEO Company, believed to be effective till recently have lost their charm - like stuffing of keywords inside the web-content, mindlessly without context.

With this changed scenario obtaining, to follow proven and successful SEO strategies that can guarantee top-ranking by popular Search Engine Page Results, you have to be even more careful in entrusting the website promotion project, only to professional SEO Specialists.

How to choose the Top SEO Company? Here are some important tips:

1. Define your SEO requirements clearly:

The objective of every website floated online is to meet with success - either highest profit or growth for online businesses or immense popularity for service-oriented sites. This is achieved only according to the aspirations of the site owners. i-e , as the owner, you may need to achieve reasonable increase in volume of business in the next 3 months - this may be quantified in percentage. Some other website owner can desire differently , in different volume.

If only you are determined of the target in your mind thus, prior to allotting the SEO task to the SEO Services Company, you can measure the success rate after end of this period, once the SEO Services Company finishes its SEO efforts.

2. Get a Comprehensive Service provider for SEO:

As mentioned earlier, SEO Services of today have become complex. Search Engines stipulate stiffer conditions for ranking a site at the top, as a measure of eliminating substandard sites and preventing them from getting the top-ranks, by illicit methods. The SEO Company you select should be the one that can render comprehensive services, relating to SEO from "A" to "Z".

For example, a result-oriented SEO Company, that has credible track records in SEO tactics should start with complete analysis of your website, including web design, to find out where it stands Search Engine ranking-wise, and suggest to you fruitful corrective methods.

In addition, today's SEO firms are to run that extra-mile, in not only bringing forth huge visitor-traffic to your site, but also prune your website's content suitably. This pruning will help to provide happy consumer-experience, to convert visitors into buyers, then loyal customers and later on canvassing agents by the usefulness of your website, to their friends.

3. Keep your search wider:

It is your website that is going to suffer by selecting a so-so SEO firm. Therefore, you have every liberty to widen your dragnet and take free-consultation offered by multiple SEO Companies, to come to informed decision. Gathering as much details as possible with regard to their services, capabilities, track-records and of course the cost involved will put you in a better standing, in implementing your choice.

Check the credentials of the Top SEO Company carefully given from websites of your size, field and industry. If those sites have been promoted into prominence by the SEO Company in question, you can be sure that the SEO Company has the required capabilities to promote your site also very well.

4. See only the merit and not size:

It is not necessary that the so-called big names of SEO companies can  deliver results. Irrespective of the size, the professionalism of the SEO specialists is all that is going to achieve your objective. So be smart and select your right SEO Company (which must invariably be the Top SEO Company) that can work according to your wishes, aspirations and budget, to be a happy winner of online success.

Internet Marketing Tips And Tricks

internet marketing tips and tricks

Internet Marketing can be a great way to earn a substantial income. But unless you know how to be successful at internet marketing, you may be missing out on an even bigger income. What you are going to read in the following article will help you have a successful career in the internet marketing field.

Include a guest book on your website for people to sign at the bottom of your homepage. If a customer comes on your site and signs a guest book, it makes them feel like they have a stake with your company. Improving the personalization standards on your website is important to hold onto customers.

Take the necessary time to learn about web design. There's plenty of information online about CSS or HTML that will help you in web design. Take 30 minutes out of the day to work on your site and you will gain knowledge.

Make use of all of the social media sites for your internet marketing campaigns. Create a like button for Facebook, a share button to Twitter and a Google+ button, as well. These buttons should be on all of your product pages! This will help to spread the word of the products and services that you are marketing.

Facebook is a free way to enhance your Internet marketing. Since Facebook is so widely used and massively customizable, you can reach out to a much broader audience while maintaining the personality of your business. This also makes it easier for people on the go to find vital information about your business.

Youtube is quickly becoming one of the fastest ways to provide ads to the public for your internet marketing. The user generated network allows for you to create your ad that is thrown onto a YouTube video only if it has reached a certain demographic and level of popularity

A great tip for Internet marketing is to incorporate chat into your web site. Chatting is a great way to connect with people and resolve problems in real time. All you have to do is select a chat program, put a button on your web site, and train someone to use it.

Take advantage of the search engines, in order to find out who is linking to you. Many search engines have special codes that you can type before the website, which will give you different information. For example, typing "link:" before including your URL, will give you a list of all of the websites that are linking to yours.

When marketing a product or business online, make good use of logos and branding. 

In important tip regarding internet marketing is to attempt to use pay-per-click programs. This is a good thing to try because it is the fastest way to improve your company's search engine results. There are multiple programs that you can sign up for that include pay-per-click advertising. Be sure to do your research. You'll be sure to find the one that best suits your company.

For products that do not sell or for ones that are harder to sell, try setting up a bartering system with your customers. Allow them to set the price of what they'd pay for these items using e-mail or a web form, and see if it's to your liking so that you can finally sell these kinds of items.

There's no question that internet marketing can make you a ton of money. The overload of information out there can make it seem like a difficult, overwhelming process. Find a few reputable sources of guidance, focus your efforts, and you will be well on your way to success.