5 Reasons Why Blogging is the New Internet Marketing Tool

5 Reasons Why Blogging is the New Internet Marketing Tool 

Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free web-time is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  More bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another mean of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog website.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Boost Your Business With Blogging!

Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.



Companies engaging in business blogging have a definite edge over its competitors.  Here are some advantages:

• Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
• Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
• Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
• Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.


Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.


The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.


For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.


If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.


If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:

• legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
• corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
• create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
• avoid outright marketing blog or you will shy away your readers;
• make content updated, relevant and fresh;
• reinforce the company’s core values; and,
• encourage employees to use it.

4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.


Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

Comparing a Static Website and WordPress Blog

By Angela Wills

Trying to make a decision between using a static website vs. WordPress blog for your small business?

Here is a comparison of both so you can make an informed decision!

Static Website

A website made with HTML is commonly known as a static website. When a website is made in HTML it can be done all by hand (which is the long, outdated way and is rarely used) or it can be made with some sort of website design program such as Microsoft Expressions, Adobe Dreamweaver or a host of others.

Pros:
•    Quickly Created – For someone who knows what they are doing a simple one or two page static website is a quick process to create. These are sometimes very useful for single salespages, email opt-in sites or anything that requires just a few pages.

Cons:
•    Expensive – An HTML website can be expensive both to create and to maintain. You need to make sure you have a designer who knows the software your website was built in and that’s not always easy.
•    Organization is Difficult – Like I mentioned, static is great if you just need a page or two but some sites have hundreds of pages. Organization can be difficult and messy with a static website and pages can become out-date or missed without realization.

WordPress Website

WordPress was originally created as a blogging software but it has grown into so much more than that. Yes, you can make wonderful blogs on WordPress but you can also build entire sites on this open source (free) piece of software.

Pros:
•    Huge Selection of Themes – There are some amazing theme designers out there for WordPress who are constantly striving to create better themes for users. They span a wide range of colors, looks, niche topics and layouts.
•    Updating is Easy – Unlike the static website you can find people who know how to use WordPress very easily. There are hundreds of Virtual Assistants who provide the service of updates for your site built into this program. They’ll do this work for you at very reasonable prices as well.

Cons:
•    Regular Upgrades – Because the software is open source one major disadvantage is the frequent updates required to keep away spammers and website hijackers.
•    Customization – Not all WordPress themes will be to your liking so you may need to do some customization. While this is a disadvantage to the newbie, if you find an experienced person to help you, this will be no problem at all.

Making the choice on which way to go will depend on your needs, your own experience, your range of information and how quickly you want to get set up. Just make sure you do your research before making the decision, saving yourself some time and hassle in the long run.

Want to make your own WordPress Website? Join me as I teach you through my online video, webinar and email coaching program how to create your own WordPress blog or website.

How to Make Money Blogging Online

By Angela Wills

Over the past few years, blogs have risen from an almost unknown “computer geek” secret to the “it” thing on the internet. It seems that almost everyone, from celebrities to your local junior high students has a blog.

While it is very common to find blogs as personal diaries, people that own service based businesses can definitely profit from having a blog. First and foremost, a business blog helps to build your web presence. In today’s society, having a strong web presence is a key factor in your business success.

When a potential client is thinking about hiring you, there is a good chance that they will do a little investigation of you online. The potential client may go to Google and do a search on your name, just to see what comes up. If they find a lot of links, including blog posts that include helpful information, they will feel more secure in hiring you.

Using your blog to showcase your knowledge in your chosen field will help you establish yourself as an expert. When people see you as an expert, they will automatically think of you when they need your product or service, and they will also refer others to you.

You can communicate your knowledge in a variety of different ways. Of course, keeping your blog current and full of information your target market would appreciate is the main goal, but you can find ways to make it fun. A life coach, for instance could hold a series on reducing stress, and each Monday they could post a relaxation technique. You can also include audio and video messages. This is a growing trend, as more and more people are getting video iPods.

In addition to using your blog as a way to build relationships and gain publicity, there are various ways to make money blogging online. One of the most popular is by displaying contextual ads, such as Google AdSense.

When you sign up (at http://www.google.com/adsense), you will be given a small amount of HTML code to add to your blog; Google will read your blog content and display text ads your reader may find interesting. For example, a blog about golf may display ads for golf clubs. When one of your readers clicks on these ads, you will be paid a commission.

Another option is to join affiliate programs for products and services your target market would enjoy. When you join as an affiliate, you will be given special links that you can use on your blog; when one of your readers clicks on these links and purchases the product or service being advertised, you will earn a commission.

There are also companies that will pay you to write about their products and services. The payment will vary depending on the company and how popular your blog is. There are several websites dedicated to bringing companies willing to pay bloggers to post and bloggers together. A popular choice is http://www.payperpost.com.

Your business blog can benefit you in many ways. It can help you earn income by raising the public’s awareness of your business and cementing yourself as an expert, and by applying the above suggestions, you can also begin to make money blogging online. This will give you an additional income stream, and more than likely, it will also help you create additional buzz around your business.

If you are ready to start your own business blog then join me as I teach you through my online video, webinar and email coaching program how to create a great business blog with WordPress.