Keyword Placement- How to Use it Correctly

By Tom Denton

Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.

Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.

Consider keyword density

In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content.  So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.

Content should sound natural

Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.

How much is too much?

But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.

When is keyword placement most effective?

Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.

That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.

Tom Denton invites you to check out seo-ninja.net – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.

How to Make Money Blogging Online

By Angela Wills

Over the past few years, blogs have risen from an almost unknown “computer geek” secret to the “it” thing on the internet. It seems that almost everyone, from celebrities to your local junior high students has a blog.

While it is very common to find blogs as personal diaries, people that own service based businesses can definitely profit from having a blog. First and foremost, a business blog helps to build your web presence. In today’s society, having a strong web presence is a key factor in your business success.

When a potential client is thinking about hiring you, there is a good chance that they will do a little investigation of you online. The potential client may go to Google and do a search on your name, just to see what comes up. If they find a lot of links, including blog posts that include helpful information, they will feel more secure in hiring you.

Using your blog to showcase your knowledge in your chosen field will help you establish yourself as an expert. When people see you as an expert, they will automatically think of you when they need your product or service, and they will also refer others to you.

You can communicate your knowledge in a variety of different ways. Of course, keeping your blog current and full of information your target market would appreciate is the main goal, but you can find ways to make it fun. A life coach, for instance could hold a series on reducing stress, and each Monday they could post a relaxation technique. You can also include audio and video messages. This is a growing trend, as more and more people are getting video iPods.

In addition to using your blog as a way to build relationships and gain publicity, there are various ways to make money blogging online. One of the most popular is by displaying contextual ads, such as Google AdSense.

When you sign up (at http://www.google.com/adsense), you will be given a small amount of HTML code to add to your blog; Google will read your blog content and display text ads your reader may find interesting. For example, a blog about golf may display ads for golf clubs. When one of your readers clicks on these ads, you will be paid a commission.

Another option is to join affiliate programs for products and services your target market would enjoy. When you join as an affiliate, you will be given special links that you can use on your blog; when one of your readers clicks on these links and purchases the product or service being advertised, you will earn a commission.

There are also companies that will pay you to write about their products and services. The payment will vary depending on the company and how popular your blog is. There are several websites dedicated to bringing companies willing to pay bloggers to post and bloggers together. A popular choice is http://www.payperpost.com.

Your business blog can benefit you in many ways. It can help you earn income by raising the public’s awareness of your business and cementing yourself as an expert, and by applying the above suggestions, you can also begin to make money blogging online. This will give you an additional income stream, and more than likely, it will also help you create additional buzz around your business.

If you are ready to start your own business blog then join me as I teach you through my online video, webinar and email coaching program how to create a great business blog with WordPress.

Tips on How to Use the Power of YouTube to Build Traffic

By Tom Denton

If you’ve been on the internet for any length of time or even if you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you get traffic that is so integral to your business? Traffic that’s continuous and best of all free? YouTube can help you with this.

YouTube offers many opportunities for promotion and getting traffic to your site as it has the power to increase your rankings considerably. Just take a look at any Google page and you’ll notice that most times the videos are usually ranked at the top of the page.  Here’s why. One, YouTube is owned by Google and they work together. Two, YouTube is the second largest search engine next only to Google. That should be enough motivation to make you want go and create your own YouTube channel and upload videos to it.

But don’t go rushing off to create just yet. Let’s make sure you’re doing this the right way first so you don’t waste your time. Take note of these tips:

Make your profile interesting

YouTube is just like any other social site. So you want to create an interesting profile for networking purposes. People will want to know more about you if they like your videos. This can help build trust among your audience, thus giving you greater traffic. Try to make your profile interesting enough to get across to everyone. Professionally it shouldn’t be too boring or too stuffy. But informally it shouldn’t be too hyped either.

Promote your videos

You won’t get much traffic without viewers. You can’t just post your videos and expect that viewers will automatically find them no matter how good you think they are. You have to promote them. You can put them on your blog or on any of your other social sites.

Use your keyword in the title of your videos

People find your videos when they do searches via the search engines and on Youtube so you should make it as easy as possible for them to find you. I mean you do want to get traffic right? Okay, you should include your major keyword or keyword phrase in the title and in the description. Don’t just put it there though, it should feel natural and make sense.  And don’t forget to put them in the tags either.

 Know when to post your videos

On the internet timing is everything, you need to know when to do what. So with YouTube it’s no different, it has its peak and off-peak times for traffic. Thursday mornings or early afternoons US time is considered the best day and time to post a video of general interest. Wednesdays is said to be another good day. You need to pay attention to the loading times of your videos as well. Start early for those with internet connectivity issues and for large videos if you want them uploaded in the prime time slots.

There’s approximately an hour of video being uploaded to YouTube every second.  This makes it a valuable resource to drive traffic to your site and promote it. However despite the obvious competition, if you consistently produce quality videos with time you’ll reap the benefits of your effort which is to build traffic.

Tom Denton invites you to check out http://seo-ninja.net/ – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.

Online Success Depends On Selecting The Right SEO Firm

SEO

The competition in every field of online marketing has become tougher - thanks to the mushroom growth of websites, crossing one billion already. In this rat-race, how your website can bring forth desired results, unless it is popularized by ethical, meaningful and technology-upgraded Search Engine Optimization efforts?

Talking of SEO techniques and tactics, you must understand that these are frequently changing phenomena. In line with the Algorithm Updates (priority of picking and projecting websites by Search Engine crawlers) the SEO tactics have changed vastly, over the recent years. More clearly, the SEO strategies adopted even by a Top SEO Company, believed to be effective till recently have lost their charm - like stuffing of keywords inside the web-content, mindlessly without context.

With this changed scenario obtaining, to follow proven and successful SEO strategies that can guarantee top-ranking by popular Search Engine Page Results, you have to be even more careful in entrusting the website promotion project, only to professional SEO Specialists.

How to choose the Top SEO Company? Here are some important tips:

1. Define your SEO requirements clearly:

The objective of every website floated online is to meet with success - either highest profit or growth for online businesses or immense popularity for service-oriented sites. This is achieved only according to the aspirations of the site owners. i-e , as the owner, you may need to achieve reasonable increase in volume of business in the next 3 months - this may be quantified in percentage. Some other website owner can desire differently , in different volume.

If only you are determined of the target in your mind thus, prior to allotting the SEO task to the SEO Services Company, you can measure the success rate after end of this period, once the SEO Services Company finishes its SEO efforts.

2. Get a Comprehensive Service provider for SEO:

As mentioned earlier, SEO Services of today have become complex. Search Engines stipulate stiffer conditions for ranking a site at the top, as a measure of eliminating substandard sites and preventing them from getting the top-ranks, by illicit methods. The SEO Company you select should be the one that can render comprehensive services, relating to SEO from "A" to "Z".

For example, a result-oriented SEO Company, that has credible track records in SEO tactics should start with complete analysis of your website, including web design, to find out where it stands Search Engine ranking-wise, and suggest to you fruitful corrective methods.

In addition, today's SEO firms are to run that extra-mile, in not only bringing forth huge visitor-traffic to your site, but also prune your website's content suitably. This pruning will help to provide happy consumer-experience, to convert visitors into buyers, then loyal customers and later on canvassing agents by the usefulness of your website, to their friends.

3. Keep your search wider:

It is your website that is going to suffer by selecting a so-so SEO firm. Therefore, you have every liberty to widen your dragnet and take free-consultation offered by multiple SEO Companies, to come to informed decision. Gathering as much details as possible with regard to their services, capabilities, track-records and of course the cost involved will put you in a better standing, in implementing your choice.

Check the credentials of the Top SEO Company carefully given from websites of your size, field and industry. If those sites have been promoted into prominence by the SEO Company in question, you can be sure that the SEO Company has the required capabilities to promote your site also very well.

4. See only the merit and not size:

It is not necessary that the so-called big names of SEO companies can  deliver results. Irrespective of the size, the professionalism of the SEO specialists is all that is going to achieve your objective. So be smart and select your right SEO Company (which must invariably be the Top SEO Company) that can work according to your wishes, aspirations and budget, to be a happy winner of online success.